Mention Me is a software-as-a-service (SaaS) tech platform that allows retail marketers to create custom branded refer-a-friend programmes, which can be segmented and AB tested.  This enables optimisation over time, and the ability to plan and execute promotions designed to secure the maximum number of new customers. Our business model is performance based, with retailers paying us a percentage of each newly introduced customer’s order. This limits their risk and we grow by delivering as many new customers as possible.

We have expanded from a team of 4 in 2015 to 26 today, and now power refer-a-friend or member-get-member programmes for over 200 brands including some of the most well known and fastest growing retailers in the UK, Europe and the US. Brands include Bloom & Wild, Farfetch, OVO Energy, Radley, Oliver Sweeney and Emma Bridgewater.

Mention Me referrals deliver over £750k in new customer revenue to our clients every single week. As a small business we have recently received industry recognition winning Best Tech Startup in Drapers Digital Festival 2017, Finalist in Retail Week’s Tech Awards 2017 and Finalist in The Drum’s Marketing Awards 2017.

Prior to launching Mention Me, the founders Andy Cockburn (CEO) and Tim Boughton (CTO) had extensive experience delivering rapid growth at a number of successful businesses. We have continued to nurture and grow our innovative culture, encouraging each other to be bold and test things; be that new AB experiments, new product features or even personal team passions through our hackathons and charity projects.

People

Simon Dring

Head of Client Success
Mention Me

Simon has spent over 20 years delivering Digital strategies across a wide range of sectors and services. Today he runs the Client Success team at Mention Me, helping online businesses harness the power of refer-a-friend to drive acquisition and retention.

Tim Boughton

CTO & Co-Founder
Mention Me

Tim is CTO and co-founder of Mention Me, the refer-a-friend platform he created.  Prior to that he spent nine years at HomeAway Group as European CTO where he led four multi-disciplinary engineering teams across Europe and saw the company grow from 12 to 1,050 employees (the business subsequently IPO’d on the NASDAQ and later sold to Expedia).

Courtney Wylie

VP Product & Marketing
Mention Me
Courtney has almost twenty years experience working for online businesses across marketing, product marketing and product development. From small start-ups right through to complex international organisations. Getting a great product / market fit and then bringing it to market in a successful way is what inspires and drives her.

 

Andy Cockburn

CEO & Co-founder
Mention Me

“Andy is the CEO of Mention Me, Europe’s leading referral marketing platform which he co-founded in 2013.  He’s passionate about helping brands use the power of trust to enhance their marketing – a trend which is of vital importance now, more than ever. Prior to Mention Me, Andy had extensive experience of leading e-commerce businesses including as UK Managing Director of HomeAway, so has great insight into the importance of customer advocacy in the travel sector.”

Articles

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Press Releases

Which channel is more effective for new customer acquisition: referrals or influencers? The majority of marketers believe the latter –…

Referral marketing technology business Mention Me, announces a raft of senior appointments across the business, following their Series A funding…

Organic cotton children’s brand Frugi, famous for its fun, creative and vibrant designs, is launching an international referral marketing campaign…

Mention Me, the leading referral marketing platform has announced a partnership with Taggstar, the leader in social proof messaging for…

UK-based, global home swapping company Love Home Swap is launching its first referral marketing programme powered by Mention Me this…

According to research just released, UK consumers are increasingly hooked on smart home technology. However, trust issues remain a barrier…

Research released earlier this month reveals that people are now less inclined to trust messages that are delivered via push…

Mention Me, the London headquartered referral marketing platform, has raised $7m, in a round led by Eight Roads Ventures. Mention Me,…

Leading fitness and nutrition genetics company, DNAFit, has partnered with Mention Me and is launching its first referral marketing campaign…

Europe’s largest online beauty retailer Feelunique, has launched a referral marketing campaign powered by Mention Me, as part of a…

Online fast fashion retailer In the Style is today launching a referral marketing campaign powered by Mention Me, as part…

Referral marketing platform Mention Me today announces that it is partnering with online wealth manager, Nutmeg, as part of Nutmeg’s…

Friction Free Shaving (FFS), the UK’s first razor delivery service designed exclusively for women, is this week launching a referral…

New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most…

Dobell, a leading global online retailer of men’s smart wear, has appointed Mention Me to power its new referral programme…

Luxury menswear brand Oliver Sweeney, famous for their hand crafted leather shoes, is launching a referral marketing campaign powered by…

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