Time Well Spent? How To Prioritise Your Email Planning

Where “best practice” in email used to lean towards tactical gold-standards, the growing demands of the consumer mean that simple copy, rendering and design tests are no longer sufficient to gain cut-through in an ever more complex and competitive environment. Jill Brittlebank discusses the mix of segmentation, propositioning, creative and offers – exploring where and how it’s worth investing your time and budget for creating a better customer experience, sustained engagement and a long-term return.

Event Email Marketing & CRM Seminar 19 May 2016

Speaker/s Jill Brittlebank, Senior Director, Strategy & Analytics at Zeta Global,