Will 2018 Be The Year Attribution Comes Of Age?

Marketers have known for some time that paid search, SEO and other marketing channels can no longer be evaluated as stand-alone investments. Yet many brands still struggle to find an attribution model that makes sense, and far too many still rely on first- or last-click models. In this session Ian will take a cold hard look at the mathematics behind attribution, and will provide a sneak preview into soon-to-be-released Google Attribution and Google Attribution 360.

If you would like the slides shown please email – slides@figarodigital.co.uk

Event Paid Search & SEO Seminar 15 February 2018

Speaker/s Ian Harris, Founder and Executive Chairman at Search Laboratory,