Why Paid Search Needs Automation, And Why It Needs You
How can you start to improve your paid search performance with AI and automation? In this session, Steve will uncover the opportunities available to brands to process key datasets with automation to maximise performance and drive better commercial results within paid search, as well as automation techniques within marketing to free up more of your time. But what shouldn’t be automated and where should you be spending the time you’ve saved with automation? Steve looks into where human intervention and a strategic mind can set you apart from your competitors.
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