Which Way Up Is My Customer Map?

Customer journey mapping is a pretty well-established discipline and perceived essential component of planning any digital activity.
But how detailed do you go? How many is enough? How do I know if they’re right? And how do you make sure that lovely agency-designed map results in a better customer experience and improved business performance?
Alan will lift the lid on case studies to reveal some answers….

Event B2B: Digital Marketing Spotlight 5 April 2018

Speaker/s Alan Cooper, Founder at Freestyle Interactive,