What Does Wearable Tech Mean for Digital Marketing? Search Marketing to the Connected Consumer
With the launch of the Apple Watch in April this year, consumers are now even more connected to the digital world. This gives brands an opportunity to market their products and services even more effectively, being front of mind at all the decision points. But how can a brand use search in the wearable market and what does a wearable search strategy look like? This session will address some of the search engine implications of small technology and how to capitalise on the traffic opportunity.