Weaponising UX To Increase The Strength Of Your Business Case

Marketers and UX are often at loggerheads because of the pressure of a looming deadline and a scope that has been fixed. At John Lewis we have been trying to get UX higher up the food chain, in a non intrusive way to help flesh things out earlier on. This has led to increased collaboration (lean/agile) and a breaking down of the silos of different departments.

Event Digital Marketing Conference 6 December 2017

Speaker/s Steve Kato-Spyrou, Customer Experience Manager at John Lewis,