Effective marketing for today thrives on open, two-way conversations. To truly engage with Generation Z, search advertisers will need to evolve the way they market to this audience. Drawing on advertiser search data and market research, we ask: how do you ensure authenticity when advertising to the next generation?

If you would like the slides shown please email – slides@figarodigital.co.uk 

Event Digital Marketing Summit 25 April 2019

Speaker/s Lorna Gill, Marketing Manager at Adthena,