The Power of Digital Body Language: Using Personalisation to Build a Stronger Marketing Strategy
Understanding the needs of your online customers is the first step towards building a profitable marketing strategy. By leveraging behavioural data from customers throughout their shopping journey, brands can now deliver fully tailored content on multiple touchpoints. The result? Fully-personalised communication, higher customer engagement, and marketing game plan that works. In this presentation, James White will discuss how to leverage digital body language to improve the shopping journey onsite, via email and social ads. Learn how personalisation enables online retailers to bridge the gap between the on and off-site experience, creating a more intelligent marketing strategy as a result.