The ABCs Of A/B Tests

Digging through her best test results, Reneé will reveal everything she loves about testing in just seven minutes! She will give you some information on testing theory and measurement, and will share with you some real examples of tests she has run to grow the London Review of Books subscription base by 35 per cent. By the end, you’ll be ready to try some yourself!

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Event Digital Marketing Conference 12 July 2018

Speaker/s Reneé Doegar, Head of Marketing at London Review of Books,