The 4 Cs Of Humanising B2B

In a data-driven world, has B2B marketing become too impersonal? Are businesses actually just talking to businesses and not the people within these businesses? How can we overcome these challenges? David will take you through the 4C’s approach to humanising your B2B marketing; context, content, conversation, convert.

Event B2B: Digital Marketing Spotlight 5 April 2018

Speaker/s David Angus, Strategy Director at Curated,