How Teletext Holidays Smashed Benchmarks with User Generated Content in Email

In the modern marketing landscape, content is like brand currency but generating content for continuously fresh campaigns can be a challenge. In this session Jess will walk through how Teletext Holidays took an innovative approach to this issue, by using real-time user generated content in their emails which displayed on open, resulting in double the engagement from the campaign. User generated content is 50% more trusted than branded media, so how can today’s CRM professional extend the reach of email to grow audience and revenue with this approach in less time than it takes to finish their coffee in the morning?

Event Email Marketing & CRM Seminar 29 September 2016

Speaker/s Jessica Stephens, Chief Marketing Officer at SmartFocus,