Targeting Is Dead – Long Live Advertising
Duncan will be reflecting on the promised land of programmable advertising that was built on the mantra of ‘right person, right moment, right ad’ leading to an entire industry collecting and activating personal data of widely varying quality and legitimacy. And now we have the inevitable backlash: GDPR, Facebook and Cambridge Analytica scandals, ad-blocking, and countless pieces of research saying that people generally don’t want creepy advertising that follows them around. Duncan is going to shine a light on the data, the science and tech that can take marketers to a new age of relevant and effective advertising for this new era of advertising.
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