Targeted Paid Social: Treating B2B Decision Makers Like Consumers Using LinkedIn

Even when you’re working in B2B, you need to take the B2C approach. Decision makers want to be treated like consumers, so a targeted marketing approach is the only way. In this session, Jake reveals how Colt delivers targeted messaging to accounts defined by sales to generate hot leads.

If you would like the slides shown please email – slides@figarodigital.co.uk 

Event Digital Marketing Conference 6 December 2017

Speaker/s Jake Potter, Social Media Manager at Colt,