Segmentation Has Broken A/B Testing – Personalisation Will Kill It!
Today customers are savvier, harder to engage and more empowered than ever, so subject line testing is more important than ever before. The more Subject Lines you test the greater the lift in performance you can expect. However the way we A/B test today is broken. It only works for one size fits all batch and blast emailing. In his presentation Dela dives into the data and provides great insights into selecting the right sample what to test and other practical tips for subject line testing at scale.