Integrating SEO and PPC to Maximise ROI
SEO and PPC have changed, with a host of new features and key updates. In this session Ian will look at how these two disciplines should work together and be integrated as part of a wider digital marketing strategy and provide actionable insights you can apply to your own campaigns. As the search landscape becomes more competitive, a siloed approach simply will not provide optimal results. Find out how to maximise the ROI from your search marketing.