Say It With An Email – Making Your Customers Feel Special
Email is special because, like a letter, it’s personal. But what do we do with this privileged access to our customer’s inbox? … Send them the same email as everybody else. With today’s email technology there’s no excuse for one-size-fits-all marketing. Even employing the latest marketing automation capabilities, we can still make our customers feel special. Dani shares examples showing how you can personalise the email experience, build relationships and ultimately increase conversions and customer lifetime value.