Retail PPC: Is The Future Automated?
Retail PPC teams typically manage campaigns for large and fast-changing product inventories, which cannot be optimised manually. In this session, Search Laboratory’s Head of Paid Media, Pete Whitmarsh, will share examples of how automation can help scale and optimise PPC campaigns nationally and internationally, and the opportunity presented by Amazon Marketing Services. He will also provide a sneak preview into Google Attribution, and look forward into other issues that will affect the future of PPC.
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