Reaching New Audiences: Awareness, Engagement, Partnerships and Advocacy
Content, tone and timing are key ingredients in reaching audiences and targets at Tate. Maria will discuss Tate’s strategy in reaching new audiences through content marketing, social media and third party partnerships. Find out how content is sourced, personalised, targeted and evaluated. Maria will also discuss major campaigns for the gallery and explain how all visitor channels are integrated to create a successful multi-platform campaign.