Protect Your Brand: The Best Brand Offence Is A Good Defence
Nearly 80% of marketing heads are worried about brand safety, and the SERP is a battlefield with advertisers hijacking your brand traffic. In this talk, Ashley Fletcher, VP of Marketing at Adthena, will show you the state of play for brand bidding and how AI and competitive intelligence can put you back in charge of your brand real estate. Learn the tactics required to thwart your competition and ensure you’re the hero of the SERP.
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