Personalising the Customer Journey in the Cab App Sector
Kabbee is a minicab comparison and booking app. Its strategy has been focused on developing an integrated CRM system and involving different departments of the business, from the CS team to the founder. With a balance of traditional marketing methods, such as email and calling, mixed with a range of digital channels, including social media and push notifications, Kabbee is now working on a single customer view to create personalised communications. Kabbee has recently launched an industry-first loyalty programme and is continuously testing new channels and initiatives to keep their best users coming back.