Personalisation: Why does it fall short?

With an increase in marketing technology, you would think that personalising customer journeys and experiences would be the easiest thing in the world. However, many organisations and marketers fall short. In this presentation Laura will explore how and why marketing has evolved and what you can do to improve your chances of success with personalisation

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Event Email Marketing & CRM Seminar 20 November 2019

Speaker/s Laura Paterson, Customer First Marketing at Selligent Marketing Cloud,