Personalisation: It’s Both An Art And A Science
As marketers, we focus almost exclusively on the science of personalisation – gathering the data, setting up segments and triggers, figuring out the mechanics of automating emails & creating and testing the email content. however, we aren’t as well versed in the art of personalisation—the ideas and practices that guide our hands as we set up our personalisation plans. In this session Kath will inspire, guide and reveal some very interesting facts and examples.
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