Millennial Loyalty: fact or fiction?

The digitally savvy Millennial consumer is often mistaken as disloyal, but does this say more about us as marketers than them as consumers? Millennials have been the focus of much marketing scrutiny, however in this session we will explore a new loyalty view of this valuable and often misunderstood generation.

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Event Digital Marketing Conference 12 July 2018

Speaker/s Georgios Chiotis, Brand & Marketing Director at Scape,