Meeting Customer Need – Digital Experience Design For Financial Services
According to Edelman’s Trust Barometer, consumer trust in financial services as an industry is at just 54 per cent. And many surveys have shown there is a wide gap opening between what consumers want and what financial services companies provide. Something needs to change. Shaun Miller will explain how financial services companies can creatively use data and customer research to design customer-centric services that market and sell themselves, and close the digital experience gap.
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