Maximising B2B Lead Generation – Quality Not Quantity
B2B lead generation is typically restricted by low volume search terms and a relative small market segment, but with a high lead value. How do you ensure your marketing efforts are focused, generate the right quality results, and maximise ROI? The depth in the funnel in which you measure ‘success’ has a huge impact on ROI. We delve in to how to optimise, to pipeline, and the implications in your media budgets.