Maintaining Customer Engagement In The Midst Of Regulation
The world’s top financial institutions are seeing their business models challenged by start-ups, who are changing the way in which banks operate and service their customers. Marketers are faced with a difficult dilemma. How to create deeply personalised experiences that build and enhance customer relationships when faced with an ever-increasing array of privacy and security regulations related to data collection, storage and use. Sharon Forder will discuss the opportunities provided by zero- and first-party data, in the post GDPR era, and share useful advice for how marketers can leverage this to shape their messaging to create long term customer relationships built on a bedrock of permission marketing.
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