Maintaining Customer Engagement In The Midst Of Regulation

The world’s top financial institutions are seeing their business models challenged by start-ups, who are changing the way in which banks operate and service their customers. Marketers are faced with a difficult dilemma. How to create deeply personalised experiences that build and enhance customer relationships when faced with an ever-increasing array of privacy and security regulations related to data collection, storage and use. Sharon Forder will discuss the opportunities provided by zero- and first-party data, in the post GDPR era, and share useful advice for how marketers can leverage this to shape their messaging to create long term customer relationships built on a bedrock of permission marketing.

If you would like the slides shown please email – slides@figarodigital.co.uk 

Event Financial Services: Digital Marketing Spotlight 5 September 2019

Speaker/s Sharon Forder, VP Marketing, EMEA at Cheetah Digital,