Leveraging Marketing Operations to Drive Successful Marketing Campaigns

Retail marketers today need to be operationally ready to be successful. That means having the correct agile approach as well as the tools and technology to overcome internal obstacles to ensure campaigns and content are available on time, on budget and within approved branding guidelines.

Event Figaro Digital Retail Conference 14 May 2015

Speaker/s Mary Neville, Marketing Operations Business Development Director at Teradata Marketing Applications,