Introduction To Machine Testing – It’s The Future!
The subject line is the first step towards conversion, it is the only part of your message that your subscribers are guaranteed to see. Increase the number of people who open each email and you increase the flow of people heading down the funnel. That’s why tools that generate Subject Lines using AI are all the rage. Testing – still done manually has become a huge bottleneck.
In his presentation, Dela shows why you should test the Subject Line of every email that goes out the door and provides additional data and insights on what makes a subject line work, where the biggest gains in testing are to be found, and the best metrics to use for your tests. In short everything you need to transform your Test Strategy.
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