Personalising Your Approach: Using Data to Deliver Custom Communications

Many of us marketers are still relying on one size fits all e-blasts to talk to our customers, yet this often leads to customers and prospects tuning us out and even unsubscribing. Per will share many examples of the ways that you can collect implicit profile information, explicit data, individual behaviour and even outside data to deliver highly relevant messages.

Event Digital Marketing Summit 5 May 2016

Speaker/s Per Caroe, Evangelist at IBM Marketing Cloud,