How To Report On SEO To Your Boss And Their Boss

Reporting problems are people problems – how you report on SEO should differ depending on who you’re reporting to. This talk covers methodologies and technologies agencies could use when reporting to clients and in-house SEO teams could use when reporting to various stakeholders in the business – what to automate and how.

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Event Paid Search, Display & SEO Seminar 9 May 2019

Speaker/s Stephen Kenwright, Head of Digital at Pendragon PLC,