How To Keep Loyalty Alive In The Digital Age
Most brands are still using traditional financial reward systems for their loyalty programmes. But in an age where consumers are increasingly using digital channels to engage with brands, is it time to bin these traditional schemes and find a fundamental new approach to loyalty? Following in-depth consumer research into customer loyalty across key market sectors in the UK, Floris will share insight on why loyalty is changing, current consumer expectations, and key steps to help your brand become better at fostering loyalty.
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