How Social Media Can Support Your PR Campaigns
We’re increasingly consuming our news online, with Ofcom reporting in 2016 that 56% of online news users say the BBC is their number one source and Facebook appearing as a clear second news source, at 27%. More news stories are breaking on social media than ever, causing journalist’s use of social media to spike. What others say about your brand defines it, yet in an era plagued with fake news, it’s alarming that so many are failing to utilise social media for PR purposes. Social media has disrupted PR and filtering social into our PR strategy is now a must. Hear David White, Associate Director of Content Marketing, discuss how to integrate social media and PR.
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