How Customer Insights and Analytics Will Improve Your Marketing Results
Many companies base at least half of their regular business decisions on gut-feel rather than data. But this is changing rapidly – brands are looking to spend more on analytics in the next three years. To provide relevant and personalised marketing, companies must focus on insight-led customer engagement. Ric will outline the variety of insights that marketing organisations should have at their disposal and how these should form part of a brand’s marketing performance optimisation strategy.
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