Four Rules of Building an Account-Based Marketing (ABM) Plan
A growing number of B2B marketers are embracing ABM as part of their overall marketing efforts. An ABM initiative helps not only to generate well- qualified leads, but to ensure the seamless alignment between sales and marketing. In this presentation Salome will share tactics of a successful ABM program and lessons she learned while building the ABM strategy for Emarsys in the UK and Northern Europe.
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