Finding Your Moment: Unlocking Audience Mindset Is The Key To Engaging More Customers
Online content provokes a myriad of different moods that influence when and how people engage with your brand. Using this new and often untapped fourth dimension of mindset unlocks a powerful way to engage with audiences. Jacqui Wallis, Managing Director of Illuma, will share insights on how marketers can use AI to capitalise on mindset by reacting to these signals in real-time to quickly scale and target new customers, whilst remaining digitally compliant and brand-safe.
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