Engaging Customers To Spread Your Message
In an age where people are increasingly using digital channels to engage with charity brands, Blue Cross are innovating to put the nation’s pets at the heart of their message with Customer Generated Content. Cressida will show how Blue Cross developed an app to enable supporters to make their pet the star of their own Blue Cross film. This was widely shared with friends and family to show how much their pet means to them and to spread the word about the work Blue Cross does to help pets in need. Cressida will reveal the festive version of the app on the day.
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