Digital Tactics To De-Bunk Fads And Grow Buyers
“Revoke Brexit” is trending alongside “Brexit Betrayal”. Gym goers are more likely to search for cookies, cake, and wine. Environmentally-conscious shoppers are buying on fast fashion sites, like H&M and Zara. It’s human nature to aspire, oppose, and contradict ourselves. But this makes the job of a marketer that much harder. How can marketers differentiate fad from trend or aspiration from truth, and capture fragmented, or even contradictory, consumers? Emma Moorman, from Hitwise, will discuss how audience-based data can debunk fads. She’ll outline quick and simple tactics to attract online consumers direct, and convert browsers into buyers.
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