Customer Centric Search

Logged out searchers still get personalised results. Rank tracking only gives us part of the picture. So is SEO a mass media channel, or should we be trying to talk to an audience of one? How do we even do that in a post-GDPR world? Now is the time to move on from “user experience” as a ranking factor – the only result that matters is the one with the best customer experience overall.

If you would like the slides shown please email – slides@figarodigital.co.uk 

Event Digital Marketing Conference 6 December 2018

Speaker/s