CRM Marketing Today: Why Does This All Seem So Hard?
10 years ago, the future seemed bright for marketers. With new capabilities in technology and digital, it seemed like marketing would get easier, not harder. Diran explores why the progress we’ve made has fallen short of consumer expectations and what we can do about it. With more data comes more responsibility, so what should you focus on? Diran will discuss using AI to drive true personalisation, handling entitled consumers and organising your data for amazing CRM experiences .
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