Content Marketing Meets Machine Learning
With content supply exploding and organic social media reach declining, all as marketers commit to producing even more content in 2017, how do you get your message and story in front of new, ideal customers? The answer lies with your existing customers. Using AI and Machine Learning, Illuma developed their own proprietary technology to build and target new and qualified audiences at scale. Through a customer case study, Peter will illustrate how Illuma was able to drive results quickly and dramatically increase qualified reach.