Digital Marketing and the GDPR: The Privacy Notice Sophistication Scale

Maturity models are a useful tool to prioritise marketing strategy, helping the marketer identify where they are, where they want to be and how to get there. Because so much of the responsibility for the GDPR lies with the marketing team, Steve Henderson is shamelessly stealing the Communicator Sophistication Scale to show you how to evolve your data collection processes, opt-in forms and privacy notices. Plot yourselves on the scale and hear both strategic & tactical advice to set you on your way to improve.

Event Digital Marketing Conference 30 November 2016

Speaker/s Steve Henderson, Compliance Officer at Communicator,