Closed-Loop Marketing

Drawing on the requirements of hundreds of marketing directors and CMOs, Iain has created a ‘closed-loop’ marketing methodology that combines data blending, single customer view, customer insight and marketing automation. In Iain’s own words, “This is what every marketer is striving to achieve!” This methodology has been implemented by hundreds of organisations across the globe in retail, leisure, insurance, online gaming and B2B sectors. Iain will explain the key elements of this ‘closed-loop’ marketing process and present advice for implementing your own CRM strategy aggressively.

Event Digital Marketing Summit 25 February 2016

Speaker/s Iain Lovatt, Chairman at BlueVenn,