British Library: 20% Over Revenue Target Using Email

Jenna will discuss British Library’s recent Magna Carta campaign. Quickly becoming their biggest campaign of 2015, Jenna will explain how British Library put email marketing at the campaign’s heart to achieve 20 per cent ahead of revenue targets and drive 100,000 visitors to the exhibition.

Event Digital Marketing Conference 26 November 2015

Speaker/s Jenna Tiffany, Lead Digital Marketing Strategist at Communicator,