Beyond Collated UGC To Curated UGC – Using Customer Content In 3 Ways That Worked For Us
With a community of pet lovers worldwide,TrustedHousesitters was sitting on a goldmine of content and not using it enough within acquisition marketing. Jess will discuss three ways TrustedHousesitters used member content to drive social proof, articles for SEO, and even to fuel a successful global PR and link building campaign. With hundreds of thousands of registered users, curation is the key to our success.
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