Beating the Hype

We all know trends might sometimes be quick to fizzle, yet they still create a knee-jerk reaction from brands. With this in mind we look at what you should be focusing your time on and how flipping tradition on its head can help you predict what to do next.

Event Digital Travel, Leisure & Entertainment Roundtable 13 September 2016

Speaker/s Justis Saayman, Strategic Marketing Consultant at IBM Watson Marketing,