Basics, Brand And Bravery – How We Moved Riverford Away From Discount Marketing
Since 2015 Daniel has been leading acquisition and digital marketing at veg box retailer Riverford Organic Farmers. When he joined the brand customer acquisition was reliant on discount driven direct response activity, with the rich brand story taking a back seat. Daniel will share three things that has allowed Riverford to tell it’s authentic story, leverage it’s customer base and make the most of it’s limited marketing budget to grow to pre-offer levels.
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