Automation: How To Gain Valuable Insights And Deliver A Great Customer Experience
With ‘over 75 per cent of email revenue being generated by triggered campaigns rather than one-size fits- all campaigns’ (DMA) and ‘67 per cent of marketers reporting success with implementing automated email’ (Econsultancy), how do you know you are getting it right? Are you making the most of all the tricks of the trade? Alex will share key insights on how automation can create a better customer experience, while helping marketers gain valuable insights from their data. Find out how to you can use this tactic to create highly personalised, segmented, and engaging journeys.
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