Answering Business Questions With Search Data

Sophie Moule takes us through search trend data and its importance in contextualising our performance, especially when reporting back to senior stakeholders.
She shows us how best to assess the impact of external factors, and integrate multiple data sources for providing a fuller version of the truth.

If you would like the slides shown please email – slides@figarodigital.co.uk

Event Digital Marketing Summit 20 June 2018

Speaker/s Sophie Moule, Head of Marketing at Pi Datametrics,