Alternative Influencer: The Rise Of The Nano-influencer
Joke: what goes up when the reign of influencers comes down?
Punchline: the cost.
Boom, boom. Rim shot. Cymbal splash. Ha ha ha. Of course, if you think that’s not very funny, you should see some of the damage done to brands by influencers who’ve gone rogue. So, what do you do when the benefits are questionable and the ROI is often unmeasurable? What exactly is the future of influencer marketing? Robin looks at where we’ve been and where we’re going, taking in the topics of ‘Murder She Wrote’, standing on horses and sweet potato pie along the way.
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